Press Release
QSound Labs Inc. Presents QSurround® Mobile Technology with ARM and Texas Instruments
QSound’s Audio Technology Showcased at the Symbian Smartphone Show in London, Oct 17-18, 2006
LONDON, UK – October 17, 2006 – QSound Labs,
Inc. (NASDAQ: QSND), a leading developer of audio and voice software
solutions, today announced that the company's innovative QSurround Mobile
Technology will be presented in both ARM’s (NASDAQ: ARMHY) exhibition
stand #79 and Texas Instruments’ (TI) exhibition stand #40 at the Symbian
Smartphone Show in London, October 17 to 18, 2006.
QSurround Mobile offers an enriched audio experience providing virtualized
surround sound for close proximity speakers and stereo headsets for mobile
phones. This enables users to experience superior audio with multi-channel
or stereo surround through a more immersive sound field as though they are
surrounded by numerous speakers. The QSurround Mobile technology is
targeted for the emerging mobile digital TV market which is expected to be
one of the key drivers for the rollout of mobile services on the 3G
networks (third generation networks).
"The ultimate mobile digital TV experience is one that combines stereo
audio with high-quality video. With innovations like QSurround Mobile
technology on TI's high-performance OMAP processors, manufacturers can
bring to market new, multimedia-rich, mobile TV handsets that bring a
living room TV-watching experience to consumers," said Markus Tremmel,
worldwide manager, Cellular Systems Ecosystem of Texas Instruments.
"The increasing consumer demand for technologies such as Mobile TV on the
handset, has put additional performance demands on the processor, and on
developers to come up with more power-efficient solutions. The continued
evolution of the ARM® architecture, combined with our joint efforts with
QSound in optimizing audio components, will give developers a more
power-efficient platform," said Lance Howarth, general manager, Embedded
Software, ARM. "This solution will enable OEMs to deliver Mobile TV
handsets with a compelling audio surround-sound experience through the use
of QSurround Mobile technology."
"We are very pleased to be presenting our technology and working together
to deliver consumer solutions for Mobile TV in conjunction with major
industry leaders ARM and Texas Instruments," says David Gallagher,
President and Chief Executive Officer of QSound Labs, Inc. "The
opportunity for enhancing the audio experience across the growing range of
mobile TV enabled devices is upon us."
QSound Labs Inc. is a member of TI’s OMAP™
Developer Network, a group of leading software developers porting advanced
applications to TI’s high performance, power-efficient OMAP processors.
Handset manufacturers adopting OMAP devices enjoy the rapid deployment of
compelling wireless applications – including streaming audio and video,
multimedia messaging, gaming, security, speech recognition, location based
services and mobile commerce – across all leading operating systems.
Systems level integration services are also provided worldwide by
independent OMAP Technology Centers. For more information, please visit
www.ti.com/omap.
About QSurround® Mobile
QSurround Mobile is an emerging software component for QSound’s microQ®
technology family. QSurround Mobile offers virtualized surround sound
capability for close proximity speakers and stereo headsets for mobile
phones.
microQ is a compact, hardware-independent and highly efficient software
audio engine providing functions such as polyphonic ringtones, video game
sounds, music playback, digital effects, recording and surround capability
for hand-held and mobile devices. Its core components include a digital
audio playback engine, a wavetable synthesizer with a scalable sample set,
and a multi-channel stereo mixer. It also offers a wide range of processes
to control frequency response, dynamics and spatial enhancements, as well
as full 3D positional audio and virtual surround.
Trademarks:
QSurround Mobile is a trademark of QSound Labs
OMAP is a trademark of Texas Instruments.
All other trademarks are the property of their respective owners.
This release contains forward-looking statements within the meaning of the
Private Securities Litigation Act of 1995 concerning, among other things,
opportunity for increased use of QSurround Mobile technology in mobile TV
enabled digital devices. Such forward-looking statements involve risk and
uncertainties, which could cause actual results, performance or
achievements of QSound, or industry results to differ materially from
those reflected in the forward-looking statements. Such risks and
uncertainties include, but are not limited to, risks associated with
continued licensing and use of microQ, acceptance of microQ and QSurround
Mobile by OEM’s, ODM’s and consumers, continued growth of the emerging
mobile TV market, dependence on intellectual property, rapid technological
change, competition, general economic and business conditions, and other
risks detailed from time to time in QSound's periodic reports filed with
the SEC. Forward-looking statements are based on the current expectations,
projections and opinions of QSound's management, and QSound undertakes no
obligation to publicly release the results of any revisions to such
forward-looking statements which may be made, for example to reflect
events or circumstances after the date hereof or to reflect the occurrence
of unanticipated events.